The 29th SJTU-MIT CLGO Forum
Publisher : MBA办公室 May.02,2012
The 29th SJTU-MIT CLGO forum was held on April 20th, 2012 at SJTU Antai College of Economics and Management North Building Room 107. Dan Herkelman, general manager of Caterpillar (Suzhou) Co., Ltd., was invited to the forum. He had 24 year working experience, and was the general manager of Carter Power.
During the forum, Mr. Herkelman gave an exciting speech named “Wining in China”. He first introduced the history and development plan of Caterpillar (China). Then Mr. Dan Herkelman shared his experience in company marketing of Caterpillar. Brand marketing and sub-branding marketing of Caterpillar have achieved great success in the marketing strategy of Caterpillar. Besides, Caterpillar utilizes strategic partnership to further its extension, and realized building a comprehensive supply chain and full team work environment.
Finally Mr. Dan Herkelman briefed on the strategic and operational features of Caterpillar Suzhou. He also emphasized social responsibility of companies in the end.