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数字营销渠道中的互动社交应用
发布时间:2019年04月16日 发布者:MBA中心

活动时间:2019年04月25日

联 系 人:熊老师

联系方式:021-62932761

活动地址:上海市华山路1954号安泰经济与管理学院A305

讲座题目:数字营销渠道中的互动社交应用
讲座教授:IE教授 Dennis Nieman
时间:2019年4月25日(周四) 下午18:30- 20:30
地点:上海市华山路1954号安泰经济与管理学院A305

请感兴趣的同学请务必扫描以下二维码或者点击链接http://mis.acem.sjtu.edu.cn/sjhd/hdxq.html?nact_id=1735 进行报名,欢迎积极参与。

 

Master Class: ‘Applying Conversational Commerce in Digital Marketing Channels’ by Professor Dennis Nieman from IE Business School
Time & Date: 6:30pm-8:30pm, Thursday April 25th, 2019
Venue: Room A305, Antai College of Economics & Management, 1954 Hua Shan Road, Shanghai, SJTU Xuhui campus
Please scan QR Code to reserve a seat. Or you can visit http://mis.acem.sjtu.edu.cn/sjhd/hdxq.html?nact_id=1735. Thanks.
Description:Conversational commerce is an approach that puts conversations between brands and their customers at the heart of the User Experience. By utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands and services have an incredibly potent channel to imprint branding and sell directly to consumers. The net result is that you and I will be talking to brands and companies over platforms like WeChat, Facebook Messenger, Alexa, Telegram, Slack, and Google Assistant... While messaging and voice interfaces are central components, they fit into a larger picture of increasing infusion of AI technology into our daily lives, which in turn is unlocking new potential for brand-to-consumer interaction. Consider for a moment how AI coaches are evolving into sponsored companions, and it becomes clear that AI is the new digital.


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