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Woon-Oh Jung is Leading Professor of Accounting at the branch campus of State University of New York in Korea (SUNY, Korea), where he teaches Principles of Accounting for undergraduate students. He is also emeritus professor at Seoul National University (SNU). While he was on the faculty at SNU for 20 years, he held Samil PwC Distinguished Professorship, and taught Financial Accounting and Tax Planning both at the undergraduate and graduate levels. Before he joined the SNU faculty, Jung was Assistant Professor and promoted to Associate Professor with tenure at the College of Commerce of the University of Illinois in the U.S. He served for 3 years on Korea Accounting Standards Board, the promulgator of Korean accounting standards. Jung also served as President of the Korean Academic Society of Taxation, and was an appointed member of the Committee for Advancement of Taxation System, an advisory council for the Ministry of Strategy and Finance in Korea. Jung also served on several boards of directors, including LG International. He currently serves as outside director for Kumho Petrochemical. He did his undergraduate work in international economics at SNU, and received his MBA degree from Cornell University, and his Ph.D. in Management from UCLA.

Research Interest

Jung’s research has involved the application of information economics and game theory to various issues and problems in accounting and taxation. His early research employed the signaling theory to demonstrate how accounting changes convey information to the capital market, and how much inside information managers disclose (or withhold) in equilibrium. His research interests have broadened later considerably to include taxation. His research in taxation addressed how taxpayer uncertainty about the actual post-audit tax liability can influence the reporting decisions of taxpayers, the audit policy of the tax enforcement agency, and social welfare. More recently, his research interests have shifted toward more practical issues in the area of tax planning. His research works were published in the Accounting Review, Journal of Accounting Research, Contemporary Accounting Research, Journal of Accounting and Public Policy, Journal of the American Taxation Association, Economics Letter, Asia-Pacific Journal of Financial Studies, and many more academic and professional journals.

Honors & Awards

Jung's earlier research work that focused on tax compliance under uncertainty culminated in a publication in the Accounting Review. The contribution of this paper was recognized by the American Taxation Association which gave him and his coauthor the 1990 Manuscript Award. Jung’s later work that studied empirically the tax effect reflected in the stock price adjustments on ex dividend dates received the 2002 Manuscript award from the Korean Accounting Association. His other work that investigated the impact on real estate gift transactions of the change in the deductive ceiling for spouse gift taxes also received the Manuscript Award in 2009 from the Korean Academic Society of Taxation. Jung received outstanding teaching award three times in the past, and has been recognized as an outstanding educator in 2016 by SNU. In 2018, he also received honorary awards from both the Korean Accounting Association and the Korean Academic Society of Taxation in recognition of his outstanding contribution to research and education in the field of accounting and taxation.